Collaby
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India's creator collaboration platform

Don't just find influencers. Find creators who perform.

Collaby helps brands discover creators, run campaigns, track every piece of content, and measure the ROI of creator marketing — all in one place.

Find Creators Join as Creator

Built for D2C, e-commerce, beauty, fashion, food and fitness brands across India — from Mumbai to Lucknow.

Built for brands and creators across India

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Creators on Collaby
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Brands running campaigns
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Attributed campaign value
2026
Founded, built for India
Brand logo
Brand logo
Brand logo
Brand logo
Brand logo
Who Collaby is for

One platform, three ways in.

I'm a Brand

Discover creators, run campaigns end-to-end, and see the revenue each one drove.

Find Creators

I'm a Creator

Build a profile that shows your real performance and get judged on results, not just followers.

Join as Creator

I'm an Agency

Run every client's creator campaigns from one workspace, with reporting your clients can see.

Explore for Agencies
See it in action

One dashboard for every campaign.

Revenue, ROAS, Reel performance and creator rankings — in one view, updated as content goes live.

Built for modern brands and creators

D2CE-commerceFashion BeautyFoodTravel TechnologyFitnessEducation

Creator marketing shouldn't live in 10 different apps.

Most brands run creator campaigns across Instagram DMs, WhatsApp, email, spreadsheets, Drive folders and payment screenshots — then try to piece together what actually worked.

Instagram DM

Outreach and negotiation, scattered across dozens of threads.

WhatsApp & Email

Briefs, approvals and revisions with no single source of truth.

Sheets & Drive

Creator lists, deliverables and content tracked by hand.

Screenshots & PDFs

Payments and performance reported manually, campaign by campaign.

Collaby brings it together.

How Collaby works

From discovery to a repeat campaign, in one flow

Create your campaign

Set goals, budget, audience and deliverables.

Discover & match

Find creators by niche, geography and past performance.

Collaborate

Brief, approve content and manage deliverables in one thread.

Track every Reel

See views, engagement and clicks as content goes live.

Measure revenue

Attribute leads and sales back to each creator.

Spot your best creators

Rank by ROI, not just reach.

Repeat with confidence

Rebook proven creators for your next campaign.

For brands

Turn creator marketing into a measurable growth channel.

Discover creators, manage campaigns end-to-end, and see exactly what each collaboration returned — not just how it looked.

  • Smart creator discovery and matching
  • Campaign management and content approvals
  • Reel analytics and conversion tracking
  • A creator CRM you build campaign by campaign
Start a Campaign
My Creator Network
CA
Creator A
3 campaigns · ₹3,000 cost
9.8× ROAS
CB
Creator B
4 campaigns · ₹12,000 cost
4.6× ROAS
CC
Creator C
2 campaigns · ₹8,500 cost
3.1× ROAS
Illustrative example
For creators

Turn your influence into real brand opportunities.

Build a profile that shows your actual performance, discover paid campaigns that fit your niche, and get judged on results — not just follower count.

  • A creator profile that showcases your work
  • Discover and apply to open campaigns
  • Manage deliverables and track earnings
  • Build a reputation brands trust
Join Collaby as a Creator
Creator Score
91/100
24
Campaigns completed
98%
On-time delivery
4.9/5
Brand rating
5.2×
Avg. campaign ROAS
Illustrative example
Attributed ROI

Views are great. Revenue is better.

Content performance tells you what people watched. Attributed business performance tells you what it was worth. Collaby tracks both — using unique creator links, UTM parameters, promo codes and e-commerce integrations.

Campaign spend
₹50,000
Attributed revenue
₹2,37,400
ROAS
4.75×
ROI
374%
Illustrative example — sample dashboard data
See How ROI Tracking Works
Creator performance

Know who actually performs.

Follower count is only one signal. Collaby's Creator Score weighs audience quality, engagement, reliability and campaign ROI — because influence is the ability to move an audience, not just reach one.

91 Creator Score

Audience quality, engagement, view/follower ratio, CTR and conversion performance — not vanity metrics.

98% on-time delivery

Reliability and campaign history, tracked automatically across every collaboration.

5.8× average ROAS

Historical campaign ROI, so you know what to expect before you brief a creator.

What's next

Where Collaby is headed.

Two things we're building next — shown honestly as roadmap, not shipped product.

Collaby Intelligence Coming soon

Intelligence that analyzes campaign data to help brands understand which creators performed, which content worked, and where to spend the next budget.

Direction: "4 creators generated 78% of attributed revenue. Micro-creators outperformed macro-creators by 36% on ROAS." — illustrative.
Explore Collaby Intelligence

Creator Growth Tools Coming soon

Tools to help creators on Collaby grow their audience and engagement — built for creators already using the platform, not a standalone growth hack.

Direction: engagement and audience-growth assistance for creator profiles on Collaby, designed around platform safety from day one.
Explore Creator Growth Tools
Our approach

Discovery is the start, not the whole product.

Traditional influencer platforms

  • ✓ Discover creators
  • ✓ Manage campaigns
  • ✓ Basic reporting
  • – Attributed revenue and ROI
  • – Performance-based creator scoring
  • – A creator CRM across campaigns
  • – A workspace built for agencies

Collaby

  • ✓ Discover, match and collaborate
  • ✓ Track every Reel as it goes live
  • ✓ Measure attributed revenue and ROI
  • ✓ Understand why content performed
  • ✓ Build long-term creator relationships
  • ✓ Optimize future campaigns with data
  • ✓ Multi-brand workspace for agencies
Pricing

Simple plans for brands of every size

Free

For creators building a profile

Get Started

Starter

For small brands running their first campaigns

Get Started
Most popular

Growth

For growing brands scaling creator marketing

Get Started

Enterprise

For larger marketing teams and agencies

Talk to Sales
FAQ

Common questions about Collaby

What is Collaby?
Collaby is a creator-brand collaboration platform built for India. It helps brands discover creators, manage campaigns from brief to delivery, and measure the revenue and ROI those campaigns generate.
How does Collaby work?
Brands create a campaign, discover and select creators, manage content approvals in one place, and track performance as Reels go live — including views, clicks, conversions and attributed revenue.
How can brands find influencers on Collaby?
Brands can search and filter creators by niche, location, audience and past campaign performance, or use Collaby's matching to get creator recommendations for a specific campaign brief.
How do I measure influencer marketing ROI?
ROI is measured by comparing campaign spend against attributed revenue, tracked through unique creator links, UTM parameters, promo codes or e-commerce integrations. Collaby surfaces this as ROAS and ROI on every campaign.
Can small businesses use Collaby?
Yes. Collaby is built for brands of every size, from local and D2C businesses running their first campaign to larger teams managing dozens of creator relationships.
How do creators get paid collaborations on Collaby?
Creators build a profile showcasing their work and performance, then discover and apply to brand campaigns that match their niche and audience.
Does Collaby work for agencies managing multiple brands?
Yes. Agencies can run campaigns for multiple client brands from a single Collaby workspace, with reporting built to be shared with clients. See Collaby for Agencies.

Don't just find influencers. Find creators who perform.

Discover creators, run campaigns, measure every Reel, and know your ROI — all in one platform.

Find Creators Join as Creator