We're building the infrastructure for India's creator economy.
Today, Collaby helps brands and creators collaborate. Our goal is for Collaby to become the place where brands discover, work with, measure and build long-term relationships with creators.
Built by someone who's run into this problem firsthand.
Shaikh Ismaiel
Founder, Collaby. Also the founder of Binazy Pvt. Ltd., a software development company building custom digital products for businesses.
Before Collaby, Shaikh Ismaiel spent years building software for other companies through Binazy — and kept running into the same problem from the outside: brands running creator campaigns through Instagram DMs, WhatsApp threads and spreadsheets, with no reliable way to know which creator, and which piece of content, actually drove a sale. Collaby is the product he wished those brands had.
"My vision for Collaby is simple: give every brand in India — not just the ones with big marketing teams — a real way to find the right creators, run a campaign properly, and know exactly what it returned. Creator marketing shouldn't need ten different tools and a spreadsheet to make sense of it. I want Collaby to be the one place that does — and to build it the same honest way I'd want to be sold to: no inflated numbers, no fake case studies, just a product that works and gets better as more brands and creators use it."
— Shaikh Ismaiel, Founder
Creator marketing outgrew the tools running it.
Most Indian brands still run creator campaigns across Instagram DMs, WhatsApp, spreadsheets and payment screenshots — with no reliable way to tell which creator actually generated a sale. Discovery tools solved half the problem. We're building the other half: collaboration, measurement, and the relationships that come from knowing what worked.
What we believe
- Influence is measured by results, not just reach
- Trust has to work both ways — for brands and creators
- Data should replace guesswork, not marketing jargon
From creator discovery to measurable ROI.
We're building Collaby in stages: a trustworthy creator marketplace first, then campaign management and attribution, and eventually the intelligence layer that helps brands decide where to spend next. We'd rather ship each stage honestly than oversell where we are today.
Get in touch
Building this with us
We're working with an early group of brands and creators to shape Collaby. If that's you, we'd like to talk.