Analytics
See what every piece of content actually did.
Collaby brings content performance, audience quality and business results together, so you're not stitching screenshots into a spreadsheet after every campaign.
Content analytics
How the content itself performed.
- Views, reach & impressions
- Likes, comments, shares, saves
- Watch time & completion rate
- Engagement rate
Audience analytics
Who actually saw and engaged with it.
- Age & gender
- Geography
- Audience relevance & quality
- New vs. existing audience
Business analytics
What it was worth.
- Link clicks & CTR
- Leads & purchases
- Conversion rate & AOV
- CPA, ROAS & ROI
Campaign dashboard
Every metric, one view
Reach
6.1M
Engagement rate
6.8%
Link clicks
38,200
Conversions
4,821
Views by content type
Illustrative example — sample dashboard data
Creator performance
Historical performance you can plan around
Every creator's profile carries campaign history, average Reel performance, conversion performance, past ROI, reliability and brand ratings — so you know what to expect before you brief them.
FAQ
What is influencer marketing analytics?
It's the measurement of how creator content performed and what business results it drove — combining content metrics like views and engagement with business metrics like clicks, conversions and revenue.
How do I track Instagram Reel performance?
Collaby aggregates views, reach, engagement and completion rate for each Reel a creator publishes as part of a campaign, alongside the clicks and conversions it drove.
Stop reporting on views alone.
See the full picture — content, audience and business results, together.