Views are great. Revenue is better.
Content performance tells you what people watched. Attributed business performance tells you what your campaign was actually worth. Collaby tracks both, and keeps the difference clear.
Content performance
How well the content itself did — views, reach, engagement, watch time and completion rate. This tells you whether people watched and responded to the content.
Attributed business performance
How much measurable business the creator generated — clicks, leads, purchases and revenue, tracked back to that specific creator and piece of content.
Collaby never blends the two. A Reel with a million views and zero attributed revenue is reported as exactly that — high content performance, unproven business impact.
Revenue, traced back to the creator who drove it
Unique creator links
Each creator gets a distinct tracked link for the campaign.
UTM parameters
Traffic tagged by creator, campaign and content piece.
Promo codes
Creator-specific codes tie purchases back to the source.
E-commerce integrations
Conversion and purchase events matched to campaign traffic.
Two numbers, two questions
ROAS — Return on Ad Spend
Revenue generated for every rupee spent. Revenue ÷ Spend. A ROAS of 4.75× means ₹4.75 in revenue for every ₹1 spent.
ROI — Return on Investment
Profitability after cost, as a percentage. (Revenue − Spend) ÷ Spend × 100. An ROI of 374% means the campaign returned 3.74× its cost in profit.
FAQ
What is ROAS?
What is the difference between ROI and ROAS?
How do I calculate influencer marketing ROI?
Know what your creator marketing is actually worth.
Start a campaign and see attributed revenue from day one.