How a Skincare Launch Generated ₹2,37,400 in Attributed Revenue
This is a sample walkthrough built to demonstrate how Collaby structures and reports a campaign — not a published customer result. Real case studies will replace this once campaigns complete.
Challenge
A D2C skincare brand launching a new serum wanted to reach women aged 18–34 in Tier 1 and Tier 2 cities, with a goal of driving direct sales rather than just awareness.
Strategy
Instead of a handful of macro-influencers, the brand ran a broader campaign with 30 micro and mid-tier creators across Mumbai, Bengaluru, Jaipur and Lucknow — prioritizing skincare-relevant audiences and past conversion performance over follower count.
Creators selected
30 creators, primarily in the 10K–100K follower range, selected using Collaby's matching for skincare-relevant audience fit and historical ROAS above 3×.
Content produced
67 Reels — a mix of product demonstrations, "get ready with me" content, and honest first-impression reviews, each with a unique tracked link and a creator-specific promo code.
Results
| Metric | Value |
|---|---|
| Reel views | 8.4M |
| Link clicks | 38,200 |
| Conversions | 4,821 |
| Attributed revenue | ₹2,37,400 |
| ROAS | 4.75× |
| ROI | 374% |
Lessons
In this sample scenario, four creators accounted for a disproportionate share of attributed revenue, and product-demonstration Reels converted meaningfully better than lifestyle-only content — the kind of pattern Collaby Intelligence is being built to surface automatically.
Repeat campaign recommendation
Rebook the top-performing creators first, and shift additional budget toward product-demonstration content for the next launch.
Want results like this for your next launch?
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